From $173 to About $31 Per Lead.
How REALTOP helped a Central New York junk removal company turn a new Google Ads campaign into a steady source of tracked customer inquiries.
Grow Your LeadsA New Campaign. A Much Lower Cost Per Lead.
REALTOP launched Google Ads for this Syracuse-area junk removal and property clean-out company in March 2026.
April was the first full month of advertising, with an average cost of $173 per lead.
As the campaign developed, cost per lead declined substantially. During July through September, the account generated 117 tracked leads at an average of $31.21 each.
Five Months of Measurable Performance.
Tracked customer inquiries
Average for May–September
Share of clicks becoming leads
Search campaign traffic
Reported campaign CTR
May–September investment
Figures are based on the Google Ads account report. The reported 187 leads represent tracked lead actions.
From a Slow Start to Consistent Lead Flow.
The campaign began with limited conversion volume during its first full month. By May, the account had reached 39 monthly leads.
From July through September, it recorded 117 leads, averaging 39 per month.
Tracked Leads by Month
April was the first full month after the March launch. Website call and form tracking were added in July.
One Focused Campaign. Six Strategic Decisions.
Rather than spreading the budget across multiple campaigns, REALTOP used a focused Google Search strategy built around local service demand.
Focused Search Campaign
Junk removal, clean-outs, and property preservation were grouped into one Google Search campaign.
70 Service Keywords
Targeted searches included junk removal services, junk pickup service, and house clean-out services.
138 Negative Keywords
Negative keywords helped filter unwanted searches and focus spending on relevant service inquiries.
Trust-Focused Ads
Ad messaging highlighted reviews, background checks, BBB rating, and insurance.
Service Sitelinks
Sitelinks guided searchers toward estimates, property clean-outs, boarding services, and customer reviews.
Expanded Lead Tracking
Website call and form tracking were added in July to capture more of the customer inquiries generated.
Which Searches Generated the Most Leads?
Selected phrase-match keywords from the account. The bars compare the number of tracked leads.
The numbers on the right represent tracked leads and cost per lead. The branded keyword has been anonymized.
Six Counties. One Regional Strategy.
The campaign targeted Central New York communities across six counties, helping the company reach homeowners, landlords, and property managers.
This geographic focus supported both residential junk removal and commercial property clean-out inquiries.
Three Lessons From the Campaign.
01. Give New Campaigns Time
The first full month cost $173 per lead. Later months produced substantially more efficient lead generation.
02. Build Trust Before the Call
Reviews, insurance, background checks, and credibility-focused ad copy helped communicate why customers should consider the company.
03. Track More Than Ad Calls
Adding website call and form tracking provided a broader view of lead activity. Tracking changes should be considered when interpreting the trend.
Google Ads for Junk Removal Companies.
Can Google Ads generate leads for junk removal businesses?
Yes. Google Search Ads can reach people actively looking for junk hauling, property clean-outs, and removal services. In this case, the account recorded 187 tracked leads from May through September 2026.
What was the average cost per lead?
The account averaged $32.53 per tracked lead from May through September. During July through September, the average was $31.21.
Why did the cost per lead change after launch?
The account developed from its initial launch into a more established Search campaign. Expanded website call and form tracking in July also affected the number of recorded leads. The available report does not isolate the impact of each change.
What keywords worked best?
Among the selected keywords, "junk removal services" generated 78 tracked leads, followed by "junk pickup service" with 40 leads.
Why is call tracking important for junk removal advertising?
Customers may contact a company directly from an ad, call through the website, or submit an estimate form. Tracking these actions provides a more complete picture of campaign activity.
More Qualified Inquiries. Smarter Advertising.
REALTOP helps service businesses build Google Ads strategies focused on measurable customer inquiries and efficient lead generation.
Campaign launched March 2026. Performance period: May 1–September 30, 2026. Account figures retrieved October 2, 2026. Results are account-specific and do not guarantee future performance.
