Case Study: Facebook Lead Generation Campaign
GOALS
The campaign was initiated with the following key goals:
- Test Facebook ads as a viable channel for lead generation
- Generate high-quality leads at a low cost per acquisition
- Maximize views and reach from the target audience to enhance brand recognition
- Establish benchmarks for future advertising strategies
- Create a predictable lead-generating machine as a second avenue beyond Google Ads
These goals were focused on determining the efficiency and effectiveness of Facebook as a lead generation tool while diversifying marketing channels.
RESULTS
The lead generation campaign yielded significant outcomes, highlighting the potential of Facebook ads for cost-effective marketing:
- Thousands of leads generated, contributing to consistent business growth
- Over $400,000 spent on Facebook ads, demonstrating a substantial investment in lead generation
- Cost per result at an all-time low, optimizing return on advertising spend
- Savings from efficient ad spend helped scale the company to achieve 3 consecutive INC 5000 awards (recognizing the fastest-growing companies in the U.S.)
- The company scaled from 20 to over 75 team members, reflecting rapid organizational growth
- $96,079/month in advertising spend generated $515,420/month in average revenue
- Achieved a 5 to 1 ratio of advertising to revenue, showcasing high efficiency and profitability
- 5,963 free consultations and 1,223 new clients were secured monthly, underscoring lead quality and conversion success
These results demonstrate the effectiveness of Facebook ads in creating a predictable and stable lead-generating system, providing valuable insights for scaling marketing efforts and business growth.
HOW WE DID IT
- A/B Split Testing of Ads
- New More Consumer-Centric Ad Copy
- Video Optimization for FB Ads
- Image Optimization for ads
- Creation of invalid click blocking system
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Daily Optimizations
- A/B Split Testing of Locations
