META Ads Case Study: HVAC Company
In an effort to enhance local visibility and generate high-quality leads, the HVAC company launched a targeted META Ads campaign, utilizing strategic design elements and audience-focused content to reach potential customers effectively.
Goals
- Increase brand awareness within the local area for air conditioning installation and repair services.
- Generate high-quality leads over the 3-month campaign period.
- Achieve a cost-per-lead (CPL) that aligns with industry benchmarks.
- Reach a broad audience through targeted META Ads.
- Improve ad engagement with compelling visuals that align with the HVAC company’s branding
Results
• Generated a total of 42 leads through the interest-based and lead generation campaigns.
• Achieved an average cost-per-lead of $92.91, reflecting efficient ad performance.
• Reached a combined total of 67,248 potential customers, significantly increasing local brand visibility.
• Delivered a total of 274,636 impressions, boosting brand awareness within the target market.
• Ads with optimized visuals and tailored messaging received above-average engagement, driving more inquiries about services
The META Ads campaign successfully met the HVAC company’s primary goals. The results demonstrate the power of strategic visual design combined with precise audience targeting, ultimately driving more leads at a lower cost than anticipated. Moving forward, the company plans to reinvest in META Ads with an increased focus on high-performing ad creatives and expanded targeting to reach even more homeowners in need of HVAC services
Testimonial
“I couldn’t be more impressed with the Realtop team running CoolMaster’s social media campaigns! They’ve taken our marketing to the next level with creative, engaging, and highly targeted ads. The results speak for themselves—our reach and conversions have skyrocketed since partnering with them.Their professionalism, attention to detail, and ability to adapt to trends are second to none. They always keep us in the loop, providing clear performance insights and actionable strategies. It’s clear they genuinely care about our success.If you’re looking for a social media ad manager who knows how to deliver results, look no further. Highly recommend CoolMaster’s ad team!”
