Case Study: Facebook Lead Generation Campaign
To explore cost-effective methods for acquiring new leads, a Facebook ads campaign was launched. The objective was to evaluate the platform’s ability to generate quality leads while keeping expenses minimal.
GOALS
The campaign was initiated with the following key goals:
- Test Facebook ads as a viable channel for lead generation
- Generate high-quality leads at a low cost per acquisition
- Assess overall engagement and visibility through ad impressions
- Establish benchmarks for future advertising strategies
These goals were focused on determining the efficiency and effectiveness of Facebook as a lead generation tool.
RESULTS
The test campaign yielded promising outcomes, highlighting the potential of Facebook ads for cost-effective lead generation:
- 26 leads generated during the test period
- Cost per lead: $4.71, demonstrating budget-friendly lead acquisition
- Total amount spent: $122.54, maintaining a low overall cost
- 7,463 views generated during the test, indicating strong ad visibility
These results underscore the effectiveness of Facebook ads in producing quality leads at a low cost, providing valuable insights for future marketing campaigns.
Views
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Cost Per Lead
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HOW WE DID IT
- A/B Split Testing of Ads
- New More Consumer-Centric Ad Copy
- Video Optimization for FB Ads
- Image Optimization for ads
- Creation of invalid click blocking system
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Daily Optimizations
- A/B Split Testing of Locations
