META Ads: Luxury Transportation Case Study
Goals
- Increase Customer Engagement via Direct Messaging
- Focus on WhatsApp as a conversion tool for real-time interactions
- Optimize call-to-action (CTA) phrases to drive immediate responses
- Maximize Reach & Awareness
- Implement a broad targeting strategy to expand the audience
- Ensure multiple ad creatives to maintain engagement over time
- Optimize Cost Per Conversation
- Test different bidding strategies to keep costs low while scaling results
- A/B test messaging styles to see what resonates most with users
- Improve Ad Set Performance & Efficiency
- Identify the best-performing audience segments and allocate more budget toward them
- Reduce higher-cost targeting groups
- Maintain Consistent Ad Performance Over Time
- Analyze engagement trends and adjust budgets dynamically to prevent cost spikes
- Optimize ad frequency to avoid audience fatigue while maintaining visibility
Results
- Total Conversions (Messaging Conversations): 1,715 (1,484 + 231)
- Total Reach: 183,085 (138,836 + 44,249)
- Total Impressions: 635,260 (505,939 + 129,321)
- Total Cost (Amount Spent): $7,367.63 ($5,711.08 + $1,656.55)
- Average Cost per Conversion: $4.29 (Total cost / Total conversions)
Conversions
0
Avg. Cost/Conversion
$
0
- Messaging Conversations Started: 1,877 total
- Cost Per Messaging Conversation: $3.72 (efficient cost per engagement)
- Total Amount Spent: $6,980.62
- Campaign Reach: 157,162 people
- Total Impressions: 635,260 (strong ad visibility & frequency)
- Effective Targeting Strategy:
- Advantage Targeting – Open → 1,484 conversations at $3.85 per conversation
- Advantage Targeting – Reduced ZIPS → 231 conversations at $7.17 per conversation
- Peak Engagement & Performance Stability:
- Spikes in cost-per-conversation around mid-October, then stabilized with a more consistent engagement rate through November
The WhatsApp Messaging Campaign successfully generated 1,877 conversations while maintaining a cost-effective strategy, with an average cost per conversation of $3.72. By leveraging broad targeting, optimizing engagement strategies, and refining ad performance, the campaign maximized reach while keeping costs efficient.
Moving forward, continued audience analysis, message testing, and budget optimization can further enhance results, ensuring higher engagement rates and even greater cost efficiency. With these insights, future campaigns can refine targeting strategies, improve conversion rates, and maintain sustained success in audience outreach and engagement.
