Case Study: Facebook Lead Generation Campaign
GOALS
The campaign was initiated with the following key goals:
- Test Facebook ads as a viable channel for lead generation
- Generate high-quality leads at a low cost per acquisition
- Maximize views and reach from the target audience to enhance brand recognition
- Establish benchmarks for future advertising strategies
- Create a custom lead generation campaign optimized to deliver predictable, high-volume leads at a low cost while maintaining high quality
These goals were focused on determining the efficiency and effectiveness of Facebook as a lead generation tool.
RESULTS
The lead generation campaign yielded promising outcomes, highlighting the potential of Facebook ads for cost-effective marketing:
- 248 leads generated across two campaigns
- Cost per lead: $5.20, demonstrating an efficient acquisition cost
- Total amount spent: $1,290.36, showcasing effective budget management
- 62,377 views generated, significantly increasing brand visibility
- 22,810 people reached, expanding audience engagement and lead potential
These results underscore the effectiveness of Facebook ads in producing a high volume of quality leads at a low cost, providing valuable insights for future marketing campaigns.
Views
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K
Cost Per Lead
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Leads
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HOW WE DID IT
- A/B Split Testing of Ads
- New More Consumer-Centric Ad Copy
- Video Optimization for FB Ads
- Image Optimization for ads
- Creation of invalid click blocking system
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Daily Optimizations
- A/B Split Testing of Locations
