Digital Marketing for Accounting Practice
Campaign Type: PPC
Goals:
To create a predictable lead/client acquisition machine.
Results:
Created a custom Google Search & Performance Max campaign, resulting in more than 300 leads at a cost of $24.16 per lead in the first 60 days at above a 28% conversion rate.
In the first 60 days, we decreased the campaign cost per lead by over $50 while increasing the conversion rate by over 19%, resulting in an increase of over 200 leads.
How we did it:
- A/B Split Testing of Ads
- New More Consumer Centric Ad Copy
- In-Depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of invalid click blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to google search and search partner channels
- (High intention)
- Launched Remarketing PMAX
