Campaign Type: Google Adwords for Artificial Turf Industry
In a competitive artificial turf industry, achieving cost-efficient conversions while sustaining lead quality is essential for business growth. This case study showcases how a targeted Google Ads campaign helped refine strategies, reduce conversion costs, and enhance lead quality, ensuring a high-performing digital marketing approach.
GOALS:
- Optimize Ad Spend Efficiency: Reduce the cost per conversion while maintaining a steady volume of leads.
- Increase Conversion Rates: Implement data-driven strategies to enhance targeting and engagement.
- Refine Audience Targeting: Utilize precise keyword research and bidding strategies to reach high-intent customers.
- Improve Lead Quality: Focus on attracting higher-quality leads that are more likely to convert.
- Ensure Month-over-Month Growth: Maintain sustainable lead flow and conversion improvements over time.
RESULTS:
- 50.97% decrease in average conversion cost, reducing it to $172 per conversion.
- Steady month-over-month growth in conversions, ensuring a consistent lead pipeline.
- Refined targeting and bidding strategies resulted in higher-quality leads and better audience engagement.
- Improved overall campaign performance, making the PPC strategy more cost-efficient and impactful.
Through continuous performance optimization, this Google Ads campaign successfully lowered costs while improving lead quality and conversion rates. By leveraging targeted audience insights, this strategy ensured long-term sustainability and competitive growth in the artificial turf industry.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
