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Google Ads -ARTIFICIAL TURF

Campaign Type: Google Adwords for Artificial Turf Industry

GOAL:

Focus on performance and consistently refine strategies to maximize results, ensuring ongoing growth and success.

Results:

We’ve achieved a 50.97% reduction in average conversion cost, bringing it down to $172 per conversion, while maintaining steady month-over-month growth in conversions. At the same time, we refined our strategies to attract higher-quality leads, resulting in improved overall campaign performance.T

How we did it:

  • A/B Split
  • Testing of Ads
  • New More Consumer-Centric Ad Copy
  • In-Depth Keyword Research and Search
  • Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of an invalid click-blocking system
  • New Google Analytics Reporting
  • Instant/Daily/Weekly/Monthly report to the client for sales optimization
  • Feedback loop communication system with his team and our marketing manager
  • Strict adherence to Google search and search partner channels(High intention)