
Campaign Type: Google Adwords for Artificial Turf Industry
GOAL:
Focus on performance and consistently refine strategies to maximize results, ensuring ongoing growth and success.
Results:
We’ve achieved a 50.97% reduction in average conversion cost, bringing it down to $172 per conversion, while maintaining steady month-over-month growth in conversions. At the same time, we refined our strategies to attract higher-quality leads, resulting in improved overall campaign performance.T
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
