Google Ads for Basement Waterproofing Company
Campaign Type: PPC
Goals:
To create a predictable lead/client acquisition machine.
Results:
Created a custom Google Search & Performance Max campaign, resulting in more than 120 leads at a cost of $179 a lead in the first 60 days (275 total conversions with local actions). Campaign cost continues to get reduced while increasing lead volume and conversion rates.
How we did it:
- A/B Split Testing of Ads
- New More Consumer Centric Ad Copy
- In-Depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of invalid click blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to google search and search partner channels (High intention)
- Launched Remarketing PMAX
