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Google Ads - BRIDAL SHOP - RETAILER

Campaign Type: Google Adwords for Bridal Shop – Retailer

Goal:

Enhance our conversion process by lowering costs and improving lead quality, leading to higher conversions and a stronger return on investment

Results:

We’ve achieved a 66.7% reduction in our average conversion cost, cutting $181 per conversion while maintaining steady month-over-month growth in conversions. 

How we did it:

  • A/B Split
  • Testing of Ads
  • New More Consumer-Centric Ad Copy
  • In-Depth Keyword Research and Search
  • Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of an invalid click-blocking system
  • New Google Analytics Reporting
  • Instant/Daily/Weekly/Monthly report to the client for sales optimization
  • Feedback loop communication system with his team and our marketing manager
  • Strict adherence to Google search and search partner channels(High intention)