
Campaign Type: Google Adwords for Bridal Shop – Retailer
Goal:
Enhance our conversion process by lowering costs and improving lead quality, leading to higher conversions and a stronger return on investment
Results:
We’ve achieved a 66.7% reduction in our average conversion cost, cutting $181 per conversion while maintaining steady month-over-month growth in conversions.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)

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Categories Case Studies Digital Marketing Google Ads Industries Pay-Per-Click PPC RetailerTags case study