PPC: Carpet & Rug Cleaning Growth Study
In a highly competitive cleaning industry, standing out online requires precision-targeted advertising. This case study showcases how an expertly crafted Google Ads campaign helped a Carpet & Rug Cleaning Company optimize ad spend, reduce conversion costs, and drive more high-intent leads, ultimately enhancing their ROI and market reach.
Goal
- Maximize Ad Spend Efficiency – Implement cost-saving strategies to reduce cost per conversion and allocate the budget more effectively.
- Increase Conversion Rate – Optimize ad targeting, landing pages, and bidding strategies to generate more qualified leads.
- Improve Audience Engagement – Use data-driven targeting and refined ad creatives to attract high-intent customers searching for cleaning services.
- Enhance Bidding & Targeting Strategies – Leverage machine learning-based bidding models and A/B-tested creatives to optimize performance.
- Expand Market Reach – Target new customer segments while maintaining a high return on ad spend (ROAS).
Results
- 12.18% decrease in cost per conversion, ensuring better budget allocation and more efficient spending.
- 46.67% increase in total conversions, adding 7 additional high-value conversions compared to the previous period.
- Improved Click-Through Rate (CTR) by optimizing ad copy, keywords, and audience segmentation.
- Refined customer targeting resulted in higher engagement and improved lead quality.
- Enhanced data-driven bidding strategies, ensuring higher ad placements at lower costs.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
