
Campaign Type: Google Adwords for Carpet & Rug Cleaning Co.
GOAL:
To optimize ad spend efficiency by reducing the cost per conversion while increasing overall conversions through strategic targeting, refined ad creatives, and data-driven bidding adjustments.
Results:
Our recent campaign improvements have resulted in a 12.18% decrease in cost per conversion, improving budget efficiency and allowing us to allocate resources more effectively across various channels. We achieved a 46.67% increase in conversions (7 additional conversions), demonstrating stronger audience engagement and a more refined targeting approach.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
