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Google Ads -Carpet & Rug Cleaning Co.

Campaign Type: Google Adwords for Carpet & Rug Cleaning Co.

GOAL:

To optimize ad spend efficiency by reducing the cost per conversion while increasing overall conversions through strategic targeting, refined ad creatives, and data-driven bidding adjustments.

Results:

Our recent campaign improvements have resulted in a 12.18% decrease in cost per conversion, improving budget efficiency and allowing us to allocate resources more effectively across various channels. We achieved a 46.67% increase in conversions (7 additional conversions), demonstrating stronger audience engagement and a more refined targeting approach.

How we did it:

  • A/B Split
  • Testing of Ads
  • New More Consumer-Centric Ad Copy
  • In-Depth Keyword Research and Search
  • Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of an invalid click-blocking system
  • New Google Analytics Reporting
  • Instant/Daily/Weekly/Monthly report to the client for sales optimization
  • Feedback loop communication system with his team and our marketing manager
  • Strict adherence to Google search and search partner channels(High intention)