Google Ads for Home Remodeling Company
Campaign Type: PPC
Goals:
To create a predictable lead acquisition machine.
Results:
We created a custom Google Search campaign, which resulted in more than 50 leads for $76 per leads.
Campaign costs continue to be reduced while lead volume and conversion rates are increased.
How we did it:
- A/B Split Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/
- Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
Testimonial:
“Have been working with this company for a year and they have been great. They know their industry!”
