Campaign Type: PPC
Goals:
Create a predictable lead-generating machine, while maintaining a cost per lead of under $20
Results:
Created a custom Google Search Ads campaign resulting in more than 800 leads at a cost of $17.10 a lead in the first year.
Ongoing optimization in Q3 & Q4 of 2021 resulted in 122 more conversions compared to Q1 & Q2 while reducing the CPA by $1.25.
How we did it:
- A/B Split Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels (High intention)
Testimonial
“I saw a FB post about Google AdWords strategies so I messaged the speaker. 15 minutes later we were having an in-depth phone conversation about strategy and getting the most marketing bang for my buck. I was impressed with Nikitas”
