Marketing for Garage Door Repair Company
Campaign Type: PPC
Goals:
To create a predictable lead/client acquisition machine.
Results:
We created a custom Google Search campaign, which generated over 70 leads within the first 90 days at a conversion rate of above 9%. Campaign costs continue to be reduced while lead volume and conversion rates increase..
How we did it:
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List CreationCreation of an invalid click-blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels (High intention)
