
Campaign Type: Google Adwords for Golf Cart Dealer
Goal:
Improve overall performance by optimizing strategies, all while effectively reducing the cost per conversion for better efficiency and ROI.
Results:
We achieved a 19.4% reduction in the cost per conversion. We reinvested savings into budget and increase lead volume by 16.875% These enhancements led to a significant increase in sales and profitability, while also ensuring a more efficient use of resources and a notable reduction in overall costs.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
