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Campaign Type: Google Adwords for Golf Cart Dealer

Goal:

Improve overall performance by optimizing strategies, all while effectively reducing the cost per conversion for better efficiency and ROI.

Results:

We achieved a 19.4% reduction in the cost per conversion. We reinvested savings into budget and increase lead volume by 16.875% These enhancements led to a significant increase in sales and profitability, while also ensuring a more efficient use of resources and a notable reduction in overall costs.

How we did it:

  • A/B Split
  • Testing of Ads
  • New More Consumer-Centric Ad Copy
  • In-Depth Keyword Research and Search
  • Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of an invalid click-blocking system
  • New Google Analytics Reporting
  • Instant/Daily/Weekly/Monthly report to the client for sales optimization
  • Feedback loop communication system with his team and our marketing manager
  • Strict adherence to Google search and search partner channels(High intention)