Campaign Type: Google Ads for Golf Cart Dealer
In a competitive market, achieving high ROI while reducing ad spend is crucial for growth. This PPC campaign for a Golf Cart Dealer aimed to optimize cost-per-conversion, increase lead volume, and drive more sales through strategic ad targeting and budget allocation.
Goals:
- Enhance Performance & Efficiency: Optimize PPC strategies to maximize conversions while reducing the cost per lead.
- Boost Lead Volume: Increase the number of high-intent leads by improving ad relevance and targeting.
- Improve ROI: Reinvest savings into the budget to scale ad performance without increasing overall costs.
- Maximize Resource Utilization: Refine ad placements and optimize bid strategies for better ad spend efficiency.
- Drive Profitability: Achieve a higher return on ad spend (ROAS) and increased revenue through strategic ad placements.
Results:
- Achieved a 19.4% decrease in cost per conversion, significantly reducing customer acquisition costs.
- Lead volume increased by 16.87%, leading to higher engagement and stronger sales opportunities.
- Reallocated savings into the budget, allowing for continued ad optimization and expansion.
- Experienced a substantial boost in sales and overall profitability, demonstrating the power of targeted ad strategies.
- Ensured a more efficient use of resources, preventing wasted ad spend and increasing return on investment.
Through strategic PPC optimization, this campaign delivered measurable growth, proving that with the right adjustments, businesses can scale effectively while minimizing costs. This case study is a testament to the power of data-driven ad strategies in increasing conversions and profitability in the competitive golf cart dealership market.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
