Campaign Type: PPC
Goals:
To scale his company and set up an automated marketing machine. He had used a previous agency but was not happy with their lack of transparency, communication, reporting and comprehension of how his business actually worked.
Results:
Decreased cost per lead by 50% +. Scaled campaign and increased conversions by over 270%. Clients had to start hiring additional staff to keep up with all of the new business.
How we did it:
- A/B Split test of ads
- New More Consumer Centric Ad Copy
- In-Depth Keyword research and search query optimization
- Extensive daily negative keyword list creation
- Creation of invalid click blocking system
- New Google Analytics Reporting
- New Call Tracking reporting with call recording.
- Feedback loop communication system with his team
- and our marketing managers
- Removal of Google Shopping campaign
- Removal of Google Display Campaign.
- Re-allocation of ad spend to search.
- Creation of remarketing campaign.
Testimonial
“I saw a FB post about Google AdWords strategies so I messaged the speaker. 15 minutes later we were having an in-depth phone conversation about strategy and getting the most marketing bang for my buck. I was impresse“RealTop Marketing has helped me reduce my spending by more than 50% within the first 14 days while increasing our lead volume dramatically over that same time period with Nikitas”
