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  • RealTop LLC, 68 Harrison Ave Ste 605 PMB 40570 Boston, MA 02111 - US

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Campaign Type: PPC

Goals:

To scale his company and set up an automated marketing machine. He had used a previous agency but was not happy with their lack of transparency, communication, reporting and comprehension of how his business actually worked.

Results:

Decreased cost per lead by 50% +. Scaled campaign and increased conversions by over 270%. Clients had to start hiring additional staff to keep up with all of the new business.

How we did it:

  • A/B Split test of ads
  • New More Consumer Centric Ad Copy
  • In-Depth Keyword research and search query optimization
  • Extensive daily negative keyword list creation
  • Creation of invalid click blocking system
  • New Google Analytics Reporting
  • New Call Tracking reporting with call recording.
  • Feedback loop communication system with his team 
  • and our marketing managers
  • Removal of Google Shopping campaign
  • Removal of Google Display Campaign.
  • Re-allocation of ad spend to search.
  • Creation of remarketing campaign.

Testimonial

“I saw a FB post about Google AdWords strategies so I messaged the speaker. 15 minutes later we were having an in-depth phone conversation about strategy and getting the most marketing bang for my buck. I was impresse“RealTop Marketing has helped me reduce my spending by more than 50% within the first 14 days while increasing our lead volume dramatically over that same time period with Nikitas”