Campaign Type: Google Adwords for Home Renovation Company
A home renovation company sought to optimize its Google Ads strategy to boost conversions, lower acquisition costs, and improve lead quality. Through data-driven campaign adjustments, strategic targeting, and budget optimization, we delivered higher engagement and a stronger return on investment.
Goals:
- Optimize conversion process by reducing costs while improving lead quality.
- Lower customer acquisition costs while maintaining steady conversion growth.
- Maximize return on investment (ROI) with high-quality leads.
- Implement strategic audience targeting to attract high-intent homeowners.
- Maintain consistent ad performance and minimize wasted ad spend.
Results:
- 76.2% reduction in conversion cost, lowering it by $616 per conversion.
- Improved conversion rates with steady month-over-month growth.
- Increased lead quality, ensuring higher engagement from potential customers.
- Optimized budget allocation for maximum ad efficiency and impact.
- Strengthened ad targeting and campaign precision, resulting in higher ROI.
By leveraging Google Ads insights and refining bidding strategies, we successfully enhanced campaign efficiency, improved conversion rates, and maximized return on investment. This case study demonstrates how precision-targeted digital marketing can drive business growth and long-term success in the home renovation industry.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
