
Campaign Type: Google Adwords for Home Renovation Company
Goal:
Optimize our conversion process by reducing costs and improving lead quality, ultimately driving higher conversions and a better return on investment.
Results:
We’ve successfully reduced our average conversion cost by 76.2%, lowering the cost by $616 per conversion, while ensuring consistent month-over-month growth in conversions.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
