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Google Ads - Lock and security solutions industry

Campaign Type: Google Adwords for Lock and Key Services 

GOAL:

Focused on reducing costs while simultaneously increasing conversions, leading to more efficient and effective campaign performance.

Results:

Reduced cost per conversion by an average of 35.98% from Q3 to Q4, while increasing conversions by 20.31% and generating more cost-efficient, high-quality lead campaigns.

How we did it:

  • A/B Split
  • Testing of Ads
  • New More Consumer-Centric Ad Copy
  • In-Depth Keyword Research and Search
  • Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of an invalid click-blocking system
  • New Google Analytics Reporting
  • Instant/Daily/Weekly/Monthly report to the client for sales optimization
  • Feedback loop communication system with his team and our marketing manager
  • Strict adherence to Google search and search partner channels(High intention)