
Campaign Type: Google Adwords for Lock and Key Services
GOAL:
Focused on reducing costs while simultaneously increasing conversions, leading to more efficient and effective campaign performance.
Results:
Reduced cost per conversion by an average of 35.98% from Q3 to Q4, while increasing conversions by 20.31% and generating more cost-efficient, high-quality lead campaigns.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
