PPC: Lock & Key Service Case Study Results
Goal
- Reduce cost per conversion while maintaining or increasing overall conversions.
- Optimize Google Ads campaigns to target high-intent customers searching for lock and key services.
- Implement strategic keyword selection to maximize ad relevance and increase Quality Score.
- Improve ad copy and landing page experience to drive better engagement and conversion rates.
- Enhance audience targeting and retargeting efforts to capture lost leads and increase ROI.
- Minimize ad spend waste by refining negative keyword lists and optimizing bidding strategies
Results
- 98% decrease in cost per conversion from Q3 to Q4, improving budget efficiency.
- 31% increase in conversions, generating more high-quality leads.
- 964 total clicks on the ad campaign, showing strong user interest.
- 128 new conversions, indicating a successful campaign optimization.
- $21.84 cost per conversion, making the campaign cost-effective.
- 26% conversion rate, demonstrating strong ad performance and landing page effectiveness.
- Enhanced ad targeting resulted in more efficient ad spend allocation, driving better ROI.
- Retargeting and negative keyword optimization helped reduce wasted spend on low-intent searches.
Conversion Rate
0
%
New Conversion
0
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
