PPC: National Shower Enclosure Company Study
In a competitive market, standing out requires more than just visibility—it demands a strategic, data-driven approach. For a National Shower Enclosure Company, leveraging Google Ads was the key to attracting high-quality leads while optimizing costs. By focusing on targeted marketing strategies, the campaign ensured the company reached the right audience, driving engagement and maximizing return on investment.
Goals
- Implement a reliable and effective system to generate high-quality leads in the high-end glass shower door industry.
- Leverage targeted marketing strategies to attract high-intent customers actively searching for premium shower enclosures.
- Optimize ad spend and enhance conversion rates by continuously refining the campaign based on real-time data
Results
- Generated over 7.99K leads in Q4 of 2024, driving consistent business growth.
- Lowered cost per lead to $23.66, improving cost efficiency and maximizing the advertising budget.
- Enhanced campaign performance with daily optimizations that increased conversion rates while reducing costs.
By refining its Google Ads strategy, the National Shower Enclosure Company successfully scaled lead generation while optimizing ad spend. This case study highlights the power of data-driven advertising, proving that with the right approach, businesses can achieve remarkable growth, increase conversions, and dominate their industry.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
