
Campaign Type: Google Adwords for National Shower Enclosure Campany
GOAL:
Develop a reliable and effective system for generating high-quality leads in the high-end glass shower door industry by leveraging targeted marketing strategies.
Results:
Successfully generated over 7.99K leads in the final quarter of 2024 at an average cost of $23.66 per lead, with the campaign continuously evolving through daily updates that enhance conversion rates and drive down costs.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
