
Campaign Type: Google Adwords Campaign for Pergola Designer and Installer
Before:
The campaign faced challenges with high costs per conversion, limiting profitability and scalability.
Results:
By implementing advanced optimization strategies, including better audience targeting, ad creative adjustments, and budget reallocation, we reduced the cost per conversion by $132. This resulted in a 58% savings compared to the previous cost. Additionally, clicks increased by 101, and impressions grew by 348, demonstrating improved reach and engagement.
This case study exemplifies how our strategic approach delivers measurable results and significant cost efficiency for our clients.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
