Campaign Type: Google Ads Campaign for Pergola Designer and Installer
Achieving cost-effective and scalable growth is a challenge for many home improvement companies. This case study explores how a Pergola Designer & Installer leveraged a Google Ads campaign to optimize conversions, reduce costs, and maximize engagement, overcoming significant initial hurdles.
Goals:
- Reduce Cost per Conversion – Optimize ad spend efficiency by lowering acquisition costs while maintaining high-quality leads.
- Increase Lead Volume – Expand the reach of the campaign and attract more potential customers searching for custom pergola solutions.
- Enhance Audience Targeting – Implement strategic ad placements and keyword refinement to attract high-intent buyers.
- Improve Click-Through Rates (CTR) – Develop compelling ad creatives and refine messaging to drive engagement.
- Optimize Budget Allocation – Adjust bidding strategies and focus on high-performing keywords to maximize ROI.
Results:
- Cost per Conversion Decrease: Achieved a 58% reduction, saving $132 per conversion while maintaining conversion quality.
- Higher Click Volume: Increased clicks by 101, demonstrating improved engagement and interest.
- Greater Reach & Impressions: Impressions grew by 348, expanding brand visibility and potential leads.
- Lower Cost-Per-Click (CPC): Optimized bidding strategies resulted in a cost-effective $3.33 average CPC.
- Consistent Conversions: Despite cost reductions, conversions remained stable at 11 per cycle, ensuring a steady flow of business.
This case study highlights how strategic PPC optimization can transform campaign performance in the home improvement industry. Through targeted audience refinement, budget reallocation, and creative ad optimization, we successfully reduced costs, increased engagement, and maximized ROI.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
