Campaign Type: Google Adwords Smartphone Repair Industry
In a competitive digital market, a well-executed Google Ads strategy can be the key to attracting high-intent leads and driving cost-effective conversions. This case study highlights how a targeted PPC campaign helped a smartphone repair company increase conversions, optimize costs, and maximize ROI.
Goal
- Develop a consistent and reliable lead generation system for the smartphone repair industry.
- Leverage Google Search Ads to capture high-intent customers actively searching for smartphone repair services.
- Optimize cost per lead (CPL) to ensure budget efficiency while maximizing ad performance.
- Increase conversion rates through precise targeting, compelling ad copy, and strategic bidding.
- Implement continuous campaign optimizations to enhance ad visibility and lead quality.
Results
- Successfully launched a custom Google Search campaign that delivered 2,300+ clicks and 366+ high-quality leads in the final quarter of 2024.
- Achieved an impressive conversion rate of 15.96%, demonstrating the campaign’s effectiveness in capturing engaged users.
- Reduced cost per conversion to just $16.99 per lead, optimizing ad spend while maintaining lead quality.
- Utilized data-driven adjustments to improve ad placements, audience segmentation, and keyword performance.
- Maximized campaign efficiency with ongoing refinements, ensuring continuous growth and increased customer acquisition.
Through strategic Google Ads management, this smartphone repair company achieved a cost-effective and scalable lead generation model. By leveraging smart bidding strategies, targeted keyword optimization, and compelling ad creatives, the campaign successfully boosted engagement and drove profitable results. This case study demonstrates the power of well-optimized PPC campaigns in reducing costs while maximizing conversions in the competitive tech repair industry.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
