Campaign Type: Google Adwords for Synthetic Turf Industry
In the competitive synthetic turf industry, maximizing ad spend efficiency and driving high-quality leads is crucial for sustained growth. This case study highlights how a data-driven PPC strategy successfully enhanced lead generation, reduced conversion costs, and delivered measurable business impact.
Goals:
- Enhance Lead Generation: Implement targeted keyword strategies and audience segmentation to attract higher-quality leads.
- Reduce Conversion Costs: Optimize ad performance through bid adjustments, improved ad creatives, and landing page enhancements.
- Improve Campaign Performance: Continuously refine ad targeting and bidding strategies for sustained month-over-month growth.
- Increase ROI: Maximize advertising budget by balancing cost-per-lead reduction with increased lead volume and conversion rates.
- Optimize Ad Relevance: Ensure compelling and relevant ad creatives aligned with customer intent to boost engagement.
- Sustain Month-over-Month Growth: Maintain steady improvements through ongoing campaign adjustments and optimizations.
Results:
- 51% increase in total leads, showcasing the success of strategic keyword targeting and audience refinement.
- 7.26% reduction in conversion cost, leading to a $14.99 decrease per conversion, improving budget efficiency.
- Higher-Quality Leads: Ad optimizations attracted more qualified prospects, improving overall conversion rates.
- Sustained Growth: Month-over-month improvements demonstrated the impact of continuous campaign refinements.
- Optimized Cost Efficiency: Lowered overall ad spend per conversion while maintaining a strong volume of leads.
By leveraging precise audience targeting, bid optimizations, and strategic campaign adjustments, this PPC campaign delivered cost-efficient, high-quality lead generation in the synthetic turf industry. The results demonstrate how a well-structured paid advertising strategy can drive sustainable business growth, increased ROI, and improved customer acquisition.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
