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Google Ads -Synthetic Turf Industry

Campaign Type: Google Adwords for Synthetic Turf Industry

GOAL:

Prioritize performance and continuously adjust strategies to optimize results, driving sustained growth and success.

Results:

Achieved a 51% increase in total leads7.26% reduction in average conversion cost, resulting in a $14.99 decrease per conversion, while maintaining steady month-over-month growth in conversions. Simultaneously, we optimized our strategies to attract higher-quality leads, driving significant improvements in overall campaign performance.

How we did it:

  • A/B Split
  • Testing of Ads
  • New More Consumer-Centric Ad Copy
  • In-Depth Keyword Research and Search
  • Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of an invalid click-blocking system
  • New Google Analytics Reporting
  • Instant/Daily/Weekly/Monthly report to the client for sales optimization
  • Feedback loop communication system with his team and our marketing manager
  • Strict adherence to Google search and search partner channels(High intention)