
Campaign Type: Google Adwords for Synthetic Turf Industry
GOAL:
Prioritize performance and continuously adjust strategies to optimize results, driving sustained growth and success.
Results:
Achieved a 51% increase in total leads, 7.26% reduction in average conversion cost, resulting in a $14.99 decrease per conversion, while maintaining steady month-over-month growth in conversions. Simultaneously, we optimized our strategies to attract higher-quality leads, driving significant improvements in overall campaign performance.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
