Digital Marketing for Urgent Care
Campaign Type: PPC
Goals:
To create a predictable lead acquisition machine.
Results:
Created a custom Google Search & Performance max campaign, resulting in more than 2.5 million impressions 105 new purchases at a cost of $134.79 per purchase in the first 90 days.
Within the first 90 days we increased new purchases by 35 while lowering the cost per purchase by $55 and generated 1.61 Million more impressions and 9,599 more clicks to the site.
How we did it:
- A/B Split Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/
- Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
