Campaign Type: Google Ads Urgent Care Clinic
In the highly competitive healthcare industry, effective digital marketing is crucial for patient acquisition and brand visibility. Our goal was to create a predictable lead acquisition machine using Google Ads, maximizing conversions while reducing costs. By implementing a data-driven PPC strategy, we successfully enhanced engagement, increased clicks, and lowered the cost per acquisition.
Goals:
- Increase Patient Acquisitions: Develop a predictable lead generation system that ensures a steady flow of new patient inquiries.
- Enhance Ad Performance: Optimize Google Search & Performance Max campaigns to drive high-intent traffic to the clinic’s website.
- Improve Cost Efficiency: Reduce the cost per conversion through bid adjustments, A/B testing, and optimized ad creatives.
- Expand Reach & Visibility: Generate more impressions and clicks to increase overall brand awareness within the target demographic.
- Maximize ROI: Implement data-driven strategies to improve ad spend efficiency and ensure maximum returns on the marketing budget.
Results:
- 2.5M+ Impressions: The campaign generated over 2.5 million impressions, significantly increasing brand visibility.
- 19.8K Clicks: Users engaged actively, leading to nearly 20,000 website visits.
- 105 New Patient Acquisitions: The campaign successfully generated 105 new conversions, exceeding expectations.
- $134.79 Cost Per Acquisition: Our team optimized ad spend, reducing the cost per lead while improving overall conversion rates.
- 35 Additional Purchases: A strategic shift in ad performance resulted in an increase of 35 new patient sign-ups in the first 90 days.
- 9,599 More Clicks: Our campaign enhancements boosted website traffic, ensuring consistent engagement.
This case study showcases the power of a well-optimized PPC campaign in the healthcare industry. By leveraging advanced audience targeting, budget reallocation, and continuous campaign optimization, we helped this urgent care clinic increase patient inquiries, enhance online visibility, and maximize ad spend efficiency. This campaign proves that a data-driven approach can drive measurable growth while maintaining cost-effectiveness.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
