
Campaign Type: Google Adwords for National Vehicle Transport Solutions
GOAL:
Build a scalable, reliable lead-generation system that consistently delivers high-quality leads, while maintaining an efficient cost per lead under $32.
Results:
An optimized Google Search campaign drove over 23,100 visits to our website, generating more than 6,400 high-quality leads at an impressive cost of just $30.83 per lead within the quarter.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
