PPC: Vehicle Transport Growth Case Study
Goal
Develop a scalable and cost-effective Google Ads strategy that:
- Delivers a steady flow of high-quality leads for vehicle transport services.
- Maintains an efficient cost per lead under $32 to maximize return on ad spend (ROAS).
- Enhances online visibility through targeted keyword strategies and ad placements.
- Drives consistent traffic to the website, increasing engagement and conversion rates.
- Optimizes ad performance through data-driven decision-making and bid adjustments.
Results
The optimized Google Search campaign achieved:
- 23,100+ website visits, improving brand exposure and customer engagement.
- 6,400+ high-quality leads, significantly increasing potential bookings.
- A cost per lead of just $30.83, ensuring budget efficiency and profitability.
- $200K+ in revenue potential, demonstrating the power of paid search in business growth.
- Strong conversion rates by leveraging compelling ad creatives and refined audience targeting.
- Improved search ranking visibility, allowing for increased market dominance.
This campaign highlights the effectiveness of data-driven PPC advertising, proving its ability to generate cost-effective leads, high engagement, and measurable ROI for vehicle transport solutions.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
