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GA-CS - Vehicle Transport Solutions

Campaign Type: Google Adwords for National Vehicle Transport Solutions

GOAL:

Build a scalable, reliable lead-generation system that consistently delivers high-quality leads, while maintaining an efficient cost per lead under $32.

Results:

An optimized Google Search campaign drove over 23,100 visits to our website, generating more than 6,400 high-quality leads at an impressive cost of just $30.83 per lead within the quarter.

How we did it:

  • A/B Split
  • Testing of Ads
  • New More Consumer-Centric Ad Copy
  • In-Depth Keyword Research and Search
  • Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of an invalid click-blocking system
  • New Google Analytics Reporting
  • Instant/Daily/Weekly/Monthly report to the client for sales optimization
  • Feedback loop communication system with his team and our marketing manager
  • Strict adherence to Google search and search partner channels(High intention)