Campaign Type: PPC
Goals:
Optimize current campaign that was managed under a different agency in order to actually see results and monetize on the marketing investment while creating a predictable lead generating machine.
Results:
Optimized Google Search campaign with historical data resulting in more than 400 leads at a cost of $21.78 a lead in the first 6 months.
Ongoing optimization in Q3 & Q4 of 2021 resulted in 421 more conversions compared to Q1 & Q2, while reducing the CPA by $236.
How we did it:
- A/B Split Testing of Ads
- New More Consumer Centric Ad Copy
- In-Depth Keyword Research and Search Query Optimization Extensive Daily Negative Keyword List Creation
- Creation of invalid click blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/ Weekly/Monthly report to client for sales optimization Feedback loop communication system with his team and our marketing manager
- Strict adherence to google search and search partner channels(High intention)
- Competitor Research
