Campaign Type: Google Ads for Wellness & Spa
In a competitive wellness and spa industry, leveraging Google Ads effectively can be the key to attracting high-value clients. This case study showcases how a strategically optimized PPC campaign led to increased conversions, reduced acquisition costs, and improved overall campaign performance.
Goals:
- Attract high-quality leads by optimizing ad targeting, ensuring the right audience engages with the campaign.
- Maximize conversions through compelling ad creatives, refined keyword strategies, and optimized bidding.
- Enhance ad performance by continuously testing and adjusting ad variations for the best ROI.
- Reduce cost per conversion by improving audience segmentation and ad relevance.
- Strengthen brand visibility within the wellness and spa industry, positioning the business as a top service provider.
Results:
- Achieved a 10.54% improvement in conversion rate, demonstrating the effectiveness of refined targeting and strategic optimizations.
- Lowered cost per conversion by 85.6%, significantly improving campaign efficiency and return on ad spend (ROAS).
- Drove 2,660 impressions and attracted 159 high-intent clicks, increasing online engagement.
- Increased ad click-through rate (CTR) to 11.95%, signaling improved ad relevance and audience engagement.
- Successfully optimized campaign spending to maximize lead generation while reducing ad spend waste.
By continuously refining our Google Ads strategy, optimizing for the right audience, and leveraging data-driven decisions, this campaign successfully transformed lead generation efforts for the wellness and spa industry. The results highlight the power of PPC optimization in driving sustainable growth, higher conversions, and lower acquisition costs.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
