PPC: Companion Memeorial Service Case Study
Goal
- Lower overall ad spend while maximizing lead generation and conversions.
- Implement data-driven strategies to improve cost efficiency and enhance ROI.
- Optimize keyword targeting to reach a highly relevant audience actively searching for memorial services.
- Increase ad visibility and click-through rates to drive more qualified traffic.
- Enhance ad creatives and landing pages to improve engagement and conversion rates.
Results
- 56.84% reduction in cost per conversion, optimizing budget allocation and increasing profitability.
- 103% increase in total conversions, demonstrating the effectiveness of refined ad strategies.
- 720 clicks generated, reflecting strong engagement from highly targeted searchers.
- 57 high-value conversions, reinforcing the campaign’s ability to drive quality leads.
- 7.92% conversion rate, showcasing improved ad performance and audience targeting.
- Optimized bidding strategies, ensuring maximum exposure while maintaining cost-efficiency.
- Landing page improvements, leading to a better user experience and higher lead conversion rates.
This structured PPC approach successfully enhanced campaign performance, reduced costs, and significantly boosted conversions while maintaining high-quality leads. 🚀
Inc. Conv.
0
%
Conv. Rate
0
%
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
