Campaign Type: Lead Generation
Goals: To create a predictable lead/client acquisition machine.
Results: Created a custom Google Search campaign, resulting in more than 160 leads at a cost of $23.70 a lead in the first year while maintaining an above 20% conversion rate. Campaign cost per lead continues to get reduced while increasing lead and conversion rates scaling at volume.
How we did it:
- A/B Split Testing of Ads
- New More Consumer Centric Ad Copy
- In-Depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of invalid click blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to google search and search partner channels(High intention)
