Campaign Type: Lead Generation & Remarketing

Goals: To create a predictable lead/patient acquisition machine.

Results: Created a custom Google Search & Performance Max campaign, resulting in more than 130 leads at a cost of $34.53 per lead in the 90 days while maintaining an above 9% conversion rate 17% on remarketing leads. Campaign cost per lead continues to be reduced while increasing lead and conversion rates and scaling at volume.

How we did it:

  • A/B Split Testing of Ads
  • New, More Consumer-Centric Ad Copy
  • In-depth keyword Research and Search Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of an invalid click-blocking system
  • New Google Analytics Reporting
  • New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
  • Feedback loop communication system with his team and our marketing manager 
  • Strict adherence to Google search and search partner channels(High intention)
  • Launched Remarketing PMAX