Campaign Type: Lead Generation & Remarketing
Goals: To create a predictable lead/patient acquisition machine.
Results: Created a custom Google Search & Performance Max campaign, resulting in more than 130 leads at a cost of $34.53 per lead in the 90 days while maintaining an above 9% conversion rate 17% on remarketing leads. Campaign cost per lead continues to be reduced while increasing lead and conversion rates and scaling at volume.
How we did it:
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
- Launched Remarketing PMAX
