SEO Case Study: Autonomous Systems & Robotics
Goals:
- Increase Total Keyword Rankings β Expand the number of indexed keywords through content creation, on-page SEO, and technical optimizations.
- Boost Search Engine Visibility Index β Aim for a substantial increase in visibility by improving domain authority, optimizing site structure, and enhancing content quality.
- Expand Active Keywords β Increase the number of actively ranking keywords by targeting new keyword opportunities and optimizing existing content.
- Improve Technical SEO & Indexing β Ensure all important pages are properly crawled and indexed, enhancing site performance and user experience.
Remarkable Growth:
Results:
- Total keyword rankings increased by 129.
- Search Engine Visibility Index grew from 83 to 3,021 (+3,540%) (Feb 2021 β Apr 2022).
- Active Keywords increased from 7 to 146 (+1,986%).
Active Keywords
2
Engine Visibility Increase
0 %
Total Rankings Gained
0
Technical SEO Audit
- Google βSITE:β Test β Identify improperly indexed content that may negatively impact search visibility.
- Robots.txt Review β Ensure search engines are correctly instructed on which pages should or shouldnβt be indexed.
- Security & Site Integrity Check β Detect hacks, malware, or broken elements that could compromise site performance and rankings.
SEO Implementation Audit β Verify that previous SEO optimizations remain intact and havenβt been altered or removed.
Off-Site SEO Audit & Optimization
- Business Listing Resubmission β Ensure accurate and up-to-date business credentials are submitted to InfoGroup, Localeze, and key data aggregators.
- Partner Network Resubmission β Update business details across WebKnow, CityLocal, and LocalCity to maintain consistency and visibility.
- Inbound Link Quality Check β Identify and disavow toxic backlinks to protect site authority and rankings.
- Google My Business (GMB) Audit β Review listing accuracy, optimization quality, and overall performance.
- Backlink Growth Monitoring β Track inbound link volume, growth trends, and loss of critical links.
- Geographic SEO Review β Assess search visibility across local (city, state), national, and international markets.
- Google Analytics Performance Review β Analyze traffic trends, user behavior, and off-site SEO impact.
Search Engine Indexing & Crawling Check β Ensure the site remains properly indexed and has not been delisted from major search engines
On-Site SEO Audit & Optimization
- Content Optimization Performance Review β Assess how effectively content optimizations contribute to improved rankings and engagement.
- Search Engine Visibility Analysis β Evaluate month-over-month visibility changes to track SEO progress.
- Keyword Growth & Performance Check β Monitor increases or decreases in ranked keyword volume over time.
- Google Algorithm Impact Assessment β Analyze how search algorithm updates may affect website rankings and performance.
- Duplicate Content Audit β Identify and resolve potential duplicate content issues that could impact search visibility.
- New Content Opportunities β Discover and evaluate fresh content topics to enhance search reach and engagement.
- Emerging Rankings Optimization β Focus on nurturing rising keyword positions and leveraging quick-win opportunities.
