
SEO Case Study: World-Renowned Sports Brand
Goals:
- Increase Total Keyword Rankings → Increase through improved on-page SEO, content expansion, and backlink acquisition.
- Boost Search Engine Visibility Index → Aim for growth by enhancing technical SEO, optimizing site structure, and improving domain authority.
- Expand Active Keywords → Set a goal to increase active keywords by 20%+, focusing on keyword research, content optimization, and new topic coverage.
Results:
- Total keyword rankings increased by 1,201, demonstrating substantial growth in search visibility and authority
- Search Engine Visibility Index surged from 9,118 to 11,245 (+23%) between September 2020 and February 2021, reflecting stronger organic reach.
- Active keywords rose from 378 to 463 (+22%), indicating a broader presence across relevant search terms.
This upward trend in rankings and visibility highlights the effectiveness of our targeted SEO strategy. The increase in organic research has led to greater engagement, traffic, and business opportunities.
Active Keywords
2
Engine Visibility Increase
Total Rankings Gained
0
Off-Site SEO Audit
- Google My Business (GMB) Dashboard Audit – Review listing accuracy, completeness, and optimization effectiveness.
- Inbound Link Analysis – Monitor backlink growth and detect the loss of critical inbound links.
- Geographic SEO Strategy Review – Assess visibility across local (city, state), national, and international markets.
- Search Engine Indexing Check – Ensure the site remains properly indexed and hasn’t been delisted by major search engines.
- Expanded Search Engine Submissions – Optimize presence on search enginesbeyond Google and Bing to maximize reach.
On-Site SEO Audit
- Content Optimization Performance Review – Assess the effectiveness of content optimizations in improving rankings and engagement.
- Search Engine Visibility Assessment – Evaluate whether search visibility has improved compared to the previous month.
- Keyword Growth Analysis – Track increases or decreases in the number of ranked keywords.
- Google Algorithm Impact Review> – Analyze potential effects of Google algorithm updates on website performance.
- Underperforming Content Audit – Identify content that Google devalues or ignores, ensuring optimization for better visibility.
- New Content Strategy & Review – Identify opportunities for fresh content creation and assess effectiveness.
Technical SEO Audit
- Robots.txt Audit– Ensures search engines are correctly instructed on which pages should or shouldn’t be indexed.
- Security & Site Integrity Check– Identifies signs of hacking, malware, or broken elements that could impact site performance.
- SEO Implementation Review– Verifies that previous SEO optimizations remain intact and have not been removed or altered.

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Categories Case Studies Industries Retailer SEO SportsTags case study