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Social Media B2B Manufacturer Study

Client Overview

The client is a leading B2B manufacturer’s representative specializing in plumbing, heating, and HVAC solutions. Despite decades of success, SMS lacked a cohesive social media presence to effectively reach its target audience of distributors and contractors.

Challenges

  • No existing social media strategy or presence.
  • Limited brand awareness in the digital space.
  • Lack of engaging, B2B-focused content for product promotion.

Our Approach

  1. Platform Launch & Optimization Established SMS’s presence on Instagram and Facebook with professional bios and branded visuals.
  2. Content Strategy Development Focused on creating B2B-centric posts highlighting product benefits, industry expertise, and trustworthiness.
  3. Custom Branded Graphics Designed posts aligned with SMS’s professional identity, incorporating clean layouts and product-focused features.
  4. Audience Engagement Leveraged hashtags, call-to-actions, and consistent messaging to attract distributors and contractors.

Results

  • Professional Identity SMS now has a polished, cohesive social media presence that reflects its expertise and industry leadership.
  • Increased Brand Awareness Posts consistently reach and engage a growing audience of B2B professionals.
  • Targeted Messaging Content tailored for distributors and contractors highlights product features, solving pain points for the audience.

Visual Impact
Included branded graphics like:

  • Clean, professional layouts emphasizing product benefits.
  • Engaging visuals tailored for B2B audiences.
  • Call-to-actions that drive inquiries and engagement.