
Client Overview
The client is a leading B2B manufacturer’s representative specializing in plumbing, heating, and HVAC solutions. Despite decades of success, SMS lacked a cohesive social media presence to effectively reach its target audience of distributors and contractors.
Challenges
- No existing social media strategy or presence.
- Limited brand awareness in the digital space.
- Lack of engaging, B2B-focused content for product promotion.
Our Approach
- Platform Launch & Optimization Established SMS’s presence on Instagram and Facebook with professional bios and branded visuals.
- Content Strategy Development Focused on creating B2B-centric posts highlighting product benefits, industry expertise, and trustworthiness.
- Custom Branded Graphics Designed posts aligned with SMS’s professional identity, incorporating clean layouts and product-focused features.
- Audience Engagement Leveraged hashtags, call-to-actions, and consistent messaging to attract distributors and contractors.
Results
- Professional Identity SMS now has a polished, cohesive social media presence that reflects its expertise and industry leadership.
- Increased Brand Awareness Posts consistently reach and engage a growing audience of B2B professionals.
- Targeted Messaging Content tailored for distributors and contractors highlights product features, solving pain points for the audience.
Visual Impact
Included branded graphics like:
- Clean, professional layouts emphasizing product benefits.
- Engaging visuals tailored for B2B audiences.
- Call-to-actions that drive inquiries and engagement.
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