Social Media: College Admissions Coaching Co.
Building Awareness & Engagement for a College Admissions Consultant
For our client, Cogita Education, we developed a social media strategy that speaks directly to high school students and their families during the critical college planning journey. The goal was to create content that empowers students with clear, supportive messaging while building brand trust and visibility across platforms.
Goals
- Craft a visually distinct, student-friendly brand presence that feels modern, warm, and trustworthy.
- Create timely, relevant posts around key academic milestones (junior year prep, essays, college decision season).
- Educate students and parents on the admissions process through clear, supportive content.
- Grow an engaged Instagram following of students and families actively planning for college
Results
- Boosted brand recognition and engagement on Instagram with consistent, high-quality graphics and captions tailored to the academic calendar.
- Successfully launched themed campaigns for juniors, seniors, and international students, helping each group navigate the admissions process.
- Positioned Cogita as a knowledgeable, relatable voice in the crowded college prep space by simplifying complex topics.
- Increased direct inquiries from prospective students and parents through clear calls to action in posts and bios.
This strategy gave Cogita Education a professional, encouraging voice online—one that resonates with students while reinforcing the company’s expertise in admissions guidance.
