Social Media: Home Water Service
Clear Water, a home water filtration provider, partnered with our team to elevate its social presence and build awareness around preventative water system maintenance. With services often misunderstood or overlooked by homeowners, our strategy focused on simplifying the value proposition through clean visuals, seasonal relevance, and crystal-clear messaging.
By leveraging branded content and platform consistency, we helped shift Clear Water’s social identity from a product-first voice to a trust-building service resource for families concerned about water quality.
Goals
- Clarify brand message around water system care, turning technical services into easy-to-understand benefits for everyday homeowners.
- Design and launch educational visuals that emphasize health, savings, and seasonal service needs.
- Build customer trust and recognition through consistent brand elements and professional imagery.
- Drive engagement from both new and existing customers by promoting Clear Water’s Annual Maintenance Plan.
Results
- Developed and launched seasonal campaigns with high-performing graphics tied to service timing (e.g., spring checkups).
- Created an elevated visual identity with branded templates that aligned with Clear Water’s website and print materials.
- Saw increased engagement and shares on educational posts focused on water safety, system lifespan, and health.
- Strengthened brand positioning as a go-to expert for clean, safe water through recurring themes and clear service reminders
This social media strategy helped Clear Water stand out in a highly localized market by prioritizing trust, simplicity, and customer education—building not just awareness, but confidence in their preventative care services.
