Campaign Type: Google Ads for Driving School
Goals:
- Build a reliable and scalable lead generation system
- Deliver predictable, high-quality leads consistently
- Reduce acquisition costs while increasing volume
- Maintain strong performance over time with optimization
Results:
- Generated 200+ leads within the first 90 days
- Achieved a cost per lead (CPL) of $21.15
- Increased lead volume by 77% compared to the previous period
- Continuously reduced campaign costs while boosting conversions
- Launched a custom Google Search campaign that drove steady results
How we did it:
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
Testimonial:
“I can’t be more grateful and thankful with Realtop. My business was in crisis, I hires 3 other companies before Realtop and none of them fix my ads. Google was just taking a lot of my money without results in sales until Jake from Realtop took care of my business and in less than a month my business is back. Thanks Jake! Thanks Realtop!!”
