A Brand-New Google Ads Account. 74 Leads in Its First Full Month.
How REALTOP launched a new Google Ads account for an Ontario window and door company, generating calls and quote requests across the Greater Toronto Area, Hamilton, and Niagara.
Grow Your Leads
New Account. Clear Goals. Real Customer Inquiries.
This Ontario company manufactures and installs German-engineered vinyl windows and doors.
REALTOP built a new Google Ads account that began serving in late August 2026. The objective was to reach homeowners searching for window and door replacements.
The campaign emphasized local manufacturing, a 25-year warranty, and Energy Star windows.
By the end of September, the account had generated 74 tracked leads through phone calls, quote forms, and a cost calculator.
One Month. Six Key Performance Numbers.
Tracked customer inquiries
Average advertising cost
Of ad clicks became leads
September 2026
Reported CTR
September campaign investment
All monetary values are in Canadian dollars. Figures reflect September 2026, the first complete month of advertising.
More Than Clicks. Actual Customer Inquiries.
REALTOP measured calls from ads, calls from the website, quote requests, and cost calculator submissions.
Of the 74 tracked leads, 59 were phone calls. That means approximately 80% of the month's inquiries came through phone conversations.
The remaining 15 leads came from quote and calculator forms.
September Leads by Type
Source: Google Ads conversion actions.
Reaching Homeowners Ready to Upgrade Their Windows and Doors.
The campaign focused on replacement-intent searches for windows, entry doors, and patio doors.
Window Replacement 
Energy-Efficient Windows 
Entry & Patio Doors 
Home Improvement Projects Illustrative residential photography. Images do not depict the client's actual installations.
A Focused Launch Strategy Built Around Replacement Intent.
Search + Performance Max
One main Search campaign organized by window and door services, supported by a smaller Performance Max campaign.
171 Keywords
Search terms targeted homeowners looking for window replacement companies, patio doors, and casement windows.
155 Negative Keywords
Negative keywords helped filter irrelevant searches and focus spending on replacement-related inquiries.
Regional Targeting
The campaign covered the Greater Toronto Area, Hamilton, Milton, and Niagara postal areas.
Dedicated Landing Page
Search ads directed visitors to a window replacement page instead of the general homepage.
Conversion Tracking
Calls from ads, website calls, quote requests, and calculator submissions were tracked from the start.
Clear Messaging. Relevant Searches. A Direct Path to a Quote.
The ads highlighted product and service differentiators such as German engineering, local manufacturing, Energy Star certification, and a 25-year warranty.
They also promoted free quotes and directed homeowners toward replacement window services.
Upgrade to premium vinyl windows built for comfort. Explore energy-efficient options and request a free quote today.
Illustrative ad preview adapted from the campaign report. Not a live Google Ads screenshot.
Which Searches Generated the Most Leads?
Selected phrase-match keywords from September 2026, ranked by tracked lead volume.
Right-hand figures represent leads and average cost per lead. All costs are in CAD.
Search Advertising Did Most of the Heavy Lifting.
The Search campaign accounted for 96% of advertising spend and recorded 66 conversions.
Performance Max accounted for the remaining 4% and recorded 8 conversions.
Campaign Spend Distribution
Google Ads recorded 66 conversions from Search and 8 from Performance Max during September 2026.
What This First-Month Launch Demonstrates.
01. Lead Tracking Matters
Tracking calls and form submissions provided visibility into the account's 74 reported leads.
02. Phone Calls Dominated
Approximately 80% of tracked leads were phone inquiries, highlighting the importance of phone-first conversion paths.
03. Mobile Was Essential
The account reported 92% of leads from phones, making mobile accessibility an important part of the customer journey.
With its first full month of performance data collected, the account has a starting point for reviewing keyword quality, negative keywords, bidding, and lead costs. Longer-term performance remains to be established.
Google Ads for Window and Door Companies.
Can Google Ads generate leads for window replacement companies?
Google Ads can help reach homeowners actively searching for replacement windows and doors. In this case, the new account generated 74 tracked leads in its first full month.
What was the cost per lead in this case study?
The account reported an average cost per lead of CA$142.36 during September 2026. Actual costs vary by market and campaign.
Why is phone call tracking important?
Phone tracking helps identify customer inquiries generated through ads and website visits. In this case, phone calls accounted for approximately 80% of tracked leads.
Why target replacement-intent keywords?
Replacement-intent keywords can help reach homeowners already researching window and door replacement services rather than general home improvement topics.
Does a tracked lead mean a completed installation?
No. A tracked lead represents an inquiry, such as a call or form submission. It does not necessarily mean a booked appointment, signed contract, or completed installation.
Your Next Customer Is Already Searching.
REALTOP helps home service businesses build focused Google Ads campaigns, reach high-intent customers, and track meaningful lead opportunities.
Case study period: September 1–30, 2026. Data retrieved October 2, 2026. Results are account-specific and do not guarantee future performance.
