14 Ways to Avoid Creating Safe & Boring Content

How do I make content unique? The first (and most important) step in creating content that stands out from the crowd is to challenge yourself to think differently about your topic. The way you approach the subject, the questions you ask, and the solutions you come up with are all part of making content that’s [...]

Google Ads Campaign Killers Part 2

Mistakes You Need to Avoid in Google Ads Campaigns When you purchase Google Ads, or Adwords, from Google, you are paying per click. That means that you pay every time someone clicks on your ad. You want each click to be valuable. Pay for clicks that are from a different audience or target will often [...]

Your Customer Has the Attention Span of Goldfish: Now What?

It’s not news to you. Your customers have the attention span of a goldfish as revealed by a Microsoft study and confirmed by marketers everywhere. If you don’t get them invested in around 8 seconds, they’re gone. That is, if you were able to get their attention in the 2 seconds they offer up for you to [...]

How to 5X the Conversion Rate of Your Google Adwords Traffic

Why is it important conversion rate in Google Ads? If you’re in Google Ads, you’ve probably heard about conversion rate. It is one of the metrics that advertisers look at to measure performance and determine whether they are meeting their goals. The conversion rate is the percentage of people who turned into customers of your [...]

SWOT: What Is It and How It Can Help You Promote Your Business

What does SWOT stand for? S.W.O.T. stands for: Strengths Weaknesses Opportunities Threats It’s a strategic tool businesses use to better understand their business and competition to position their company for success. By analyzing both internal and external factors, SWOT Analysis can form the foundation for business decisions and help frame your marketing to promote your [...]

How To Create An Endless Amount of Social Media Content for Your Business.

The Social Media Era Social media sites like Facebook, Twitter, and Instagram offer brands a unique opportunity to reach target audiences directly. Users are eager to share their opinions about products and services, which is why it’s vital for any brand to understand how to create engaging social media content. To stay competitive in today’s [...]

TikTok Tricks to Stay on Top

In our digital age, the marketing landscape continues to evolve as new trends come and go. Currently, a growing number of businesses are jumping into short-form video content as a marketing channel—with good reason. According to HubSpot, short-form video ranks #1 for lead generation and engagement. Should small businesses use TikTok videos? The answer is yes. TikTok is [...]

Influential Entrepreneurs with Mike Saunders

We had such a blast with Mike on his Influential Entrepreneurs Podcast! It was our pleasure to discuss our work ethics, our plans, and why we have a world-class standard for our clients. Thanks, Mike! Episode Nuggets: He then started his own financial services sales and marketing company in 2008 where he boot-strapped his company [...]
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