Case Study: $5 Million/Year with Google Ads

U.S. National Financial Services Company Executive Summary A strong national financial services company with a sales staff of 25 was experiencing rapid growth and wanted to improve their growth rate through a Google Ads campaign. RealTop developed a Google Ads campaign engine for the client, which has resulted in a 36% conversion rate from prospects [...]

How to Promote my Brick and Mortar Business?

How do I get more customers for brick-and-mortar business? As someone who has a physical location for your business, whether it is a restaurant or a barbershop, you may wondered more than once, “How do I promote My Brick and Mortar Store?”. In the past, you might have immediately thought about advertising through TV ads [...]

Google vs Facebook

Let’s talk about the greatest match ever, the clash of the century! Not McGregor vs Mayweather, bigger, more powerful titans: Google vs Facebook! With over 2.7 billion monthly active users as of the second quarter of 2020, Facebook is the biggest social network worldwide. In the third quarter of 2012, the number of active Facebook [...]

Adwords Campaign Killers

Mistakes You Need to Avoid in Google Ads Campaigns When you purchase Google Ads, or Adwords, from Google, you are paying per click. That means that you pay every time someone clicks on your ad. You want each click to be valuable. Pay for clicks that are from a different audience or target will often [...]

Apple May Be Launching a Search Engine

Apple fans have long wished for an Apple-branded search engine, but the company continues relying on licensees with Google and other rivals for its search services. Blogger Jon Henshaw from Coywolf has been observing an increase in crawling from Applebot along with more frequent updates to the Applebot support page, including more documentation that describes [...]

How to make a website more engaging for Users?

How to make an appealing website? Websites today demand more than just simple information and links; they are designed to be user-friendly and engaging. Your website is your business’s presentation letter for new website visitors. Think about it the following way. Would you like to visit a restaurant or store that looks messy, disordered, difficult [...]
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