Website Design: Artificial Turf Company Results
We redesigned the website for a leading artificial turf company to improve user experience, enhance design aesthetics, and increase conversions. The primary goal was to modernize the brand’s online presence while making it easier for customers to navigate services, request estimates, and explore product offerings
Design Enhancements
- Modern & Clean Layout: The website was updated with a sleek, modern design using a green and white color scheme to emphasize nature and sustainability.
- Updated Typography & Branding: The use of bold headlines, clean fonts, and better spacing enhanced readability and professionalism.
- High-Quality Imagery: High-resolution images of turf installations, before-and-after comparisons, and product close-ups were added to build trust and credibility.
- Consistent Visual Identity: The new design aligns with the company’s branding, making it more recognizable and appealing to customers.
Redesigned Website Solutions:
- Enhanced Visuals: Larger, high-resolution images and before-and-after sliders for better engagement.
- Structured Navigation: Simplified menu layout, making it easier to explore turf products, installation services, and galleries.
- Mobile Optimization: Fully responsive design for seamless browsing on all devices.
- SEO Optimization: Improved content structure and keyword usage to enhance search rankings.
Results
- Increased Lead Generation: More users requesting estimates through the optimized contact forms.
- Higher Engagement Rates: Users spending more time browsing product galleries and service pages.
- Better Mobile Experience: A fully responsive design leading to improved mobile conversions.
- SEO Performance Boost: Enhanced on-page SEO has resulted in better search rankings and organic traffic growth.
Call-to-Actions (CTAs) for Increased Conversions
- Clear & Visible CTAs: Strategic placement of CTA buttons such as “Get a Free Quote,” “Request an Estimate,” and “Contact Us Now.”
- Sticky Contact Button: Ensures users can easily request a consultation at any time.
- Lead Generation Forms: Redesigned inquiry forms to be more user-friendly and conversion-focused.
- Customer Testimonials & Trust Signals: Incorporated reviews, certifications, and warranty badges to increase credibility and encourage action
The redesigned website successfully transformed the artificial turf company’s online presence, making it more user-friendly, visually appealing, and conversion-driven. With improved navigation, engaging imagery, and stronger CTAs, the company is now positioned as a top choice for artificial turf solutions.
