Google Ads Case Study: Dental PPC Triples Leads & Cuts CPA by 56%
This 30-day campaign focused on maximizing new patient inquiries while lowering acquisition costs in a highly competitive dental market. Through precise geo-targeting, conversion-optimized landing pages, and keyword refinement, the campaign delivered a massive increase in lead volume — all while significantly improving conversion rate and cost efficiency.
The result? A 182% increase in conversions, over 16% conversion rate, and cost per lead brought down to just $26.37 — without inflating ad spend.
Goals
Boost Conversion Rate: Convert more searchers into booked appointments through improved landing pages and messaging.
Cut Cost per Lead: Lower acquisition costs while maintaining quality across high-value services (e.g., implants, Invisalign, cleanings).
Maximize Campaign Efficiency: Reduce wasted clicks and focus spend on high-intent local traffic.
Increase Lead Volume: Generate more consistent new patient opportunities each week with scalable PPC strategy.
30-Day Performance Highlights
Conversion Rate: Climbed to 16.16% (↑ 8.31% vs. last month)
Total Conversions: Increased to 79 (↑ 51 more leads, +182% month-over-month)
Cost per Conversion: Improved to $26.37 (↓ $34.48 from last month)
Impressions: Rose to 6.66K (↑ 1.67K more views, signaling stronger visibility)
With major gains in conversion efficiency and lead volume, this 30-day PPC campaign delivered measurable impact — reducing costs while ramping up new patient inquiries across core dental services.
Campaign Strategy:
- Conversion Rate Optimization (CRO): Simplified landing page structure and improved mobile experience
- Refined Targeting: Prioritized high-converting zip codes and time-of-day segments
- Ad Copy Testing: Rotated variations highlighting insurance acceptance, family care, and urgent appointment availability
- ROAS-Focused Bidding: Adjusted bids based on conversion value and historical performance
- Ongoing Negative Keyword Expansion: Filtered out low-intent search traffic daily
- Lead Quality Feedback Loop: Call recording insights shaped future ad and keyword decisions
Key Takeaways:
- Full-Funnel Wins: From ad click to booking, every touchpoint saw measurable improvement
- Stronger ROAS: More revenue per dollar, with lead costs at record lows
- High-Quality Leads: Feedback confirmed that improved targeting brought in better-fit patients
- Scalable Strategy: Account now positioned for expansion into specialty services (e.g., implants, Invisalign, emergencies)
How we did it:
- Call Tracking with Recording to monitor lead quality and optimize sales conversations
- Instant + Scheduled Reporting (Daily, Weekly, Monthly) for transparent performance tracking
- Real-Time Feedback Loop between the client and our marketing team for rapid optimization
- High-Intent Traffic Targeting via strict Google Search and Search Partner placement only
- A/B Split Testing of Ad Variations to isolate top-performing creative and messaging
- Consumer-Centric Ad Copy built around local pain points and search behavior
- In-Depth Keyword Research + live Search Term Optimization for better alignment
- Aggressive Negative Keyword Expansion to eliminate budget waste and refine targeting
- Click Fraud Protection System to automatically block invalid traffic
- Upgraded Google Analytics Tracking for deeper engagement and funnel insights
This case study proves that with the right mix of targeting, testing, and real-time feedback, even competitive niches like dentistry can outperform expectations. Doubling conversion rate while lowering CPA isn’t just growth — it’s momentum.
Smarter Digital Campaigns. Measurable Client Results.
Dental Marketing in Action: SEO, PPC & More
Our business has experienced a major transformation since we started working with Realtop Marketing. The team demonstrates professionalism while showing deep knowledge and complete dedication to achieving results. The company has delivered better-than-expected outcomes across all their services including SEO and paid advertising and lead generation and conversion optimization. – L Mcmillon
Frequently Asked Questions About Dental PPC Case Studies
What should I look for in a dental PPC case study?
Look for data on conversion rate, cost per lead, and total new patients.
What’s a good cost per lead for dental Google Ads?
Anywhere from $20–$60 per lead is strong, depending on the service.
How can PPC improve lead quality for dental practices?
By targeting local, high-intent keywords like “dentist near me” or “emergency dentist.”
Do PPC case studies show actual ROI or just traffic stats?
The best case studies report conversions, CPA, and tracked phone calls.
How long does it take for dental PPC campaigns to show results?
Most campaigns start generating leads within 7–14 days of launch.
