SEO: Dental Practice Case Study Results

February 4, 2025March 11, 2025

SEO Case Study: Dental Practice

Dental Growth 🦷📈

The client operates a family dental practice in a highly competitive local market, where establishing a strong online presence is crucial for attracting new patients. Through a strategic SEO campaign, the client has experienced consistent growth in organic traffic, search impressions, and keyword rankings, improving their visibility among potential patients.

Enhanced Visibility:

Significant improvements in search rankings and website engagement became evident after the six-month mark, as the campaign continued to optimize for local search intent and high-value keywords. These results have strengthened the client’s digital footprint, positioning them as a leading dental care provider in their area.

Results:

Total Active Keywords – Increased to 310, reflecting a broader search presence.
#1 Keyword Rankings – Grew from 9 to 12 (+33% increase).
Top 5 Keyword Rankings – Jumped from 9 to 100 (+1011% growth).
First Page Keyword Rankings – Increased from 10 to 171 (+1610% growth).
Rankings in the First Two Pages – Expanded from 18 to 206 (+1044% growth).
Search Engine Visibility – Strengthened significantly with 1241 total ranking improvements.
Total Rankings Gained – Net +241 ranking improvements, driving greater organic traffic and competitive positioning.

This campaign led to substantial visibility growth, reinforcing the client’s digital presence and increasing their search authority. 📈

Engine Visibility Increase

0 %

Active Keywords

Total Rankings Gained

Off-Site SEO Audit

Google My Business (GMB) Review – Ensure listing accuracy, optimization, and live status.
Inbound Link Analysis – Monitor backlink growth, loss of key links, and overall link health.
Geographic SEO Assessment – Evaluate search visibility at local (city, state), national, and international levels.
GMB Review Monitoring – Track new customer reviews and engagement trends.
Google Analytics Performance Review – Analyze key insights to refine off-site SEO strategies.
Search Engine Indexing Check – Verify whether the site remains indexed or has been delisted by major search engines.
Expanded Search Engine Submissions – Ensure presence beyond Google and Bing to maximize visibility.

On-Site SEO Audit

Content Optimization Review – Assess the effectiveness of content in improving rankings and engagement.
Search Visibility Analysis – Determine if search visibility has increased compared to the previous month.
Keyword Growth Check – Track changes in the total number of ranked keywords.
Google Algorithm Impact Review – Analyze potential effects of recent algorithm updates on site performance.
Keyword Relevance Audit – Ensure targeted keywords accurately reflect products, services, and audience intent.
Geo-Targeting Opportunities – Identify chances to expand rankings into new cities, states, or regions.
Underperforming Content Evaluation – Detect and improve content that Google devalues or ignores.
Emerging Rankings Optimization – Focus on nurturing rising keyword rankings and capturing easy-win opportunities.

Technical SEO Audit

NOINDEX Tag Check – Identify hidden NOINDEX directives preventing pages from being crawled.
Site Performance & Security Review – Evaluate site speed, SSL, mobile compatibility, redirects, and security vulnerabilities (hacks, malware, broken links).
SEO Integrity Check – Ensure previous SEO optimizations remain intact and haven’t been altered or removed.
Sitemap Optimization – Rebuild and resubmit an updated XML sitemap, ensuring proper rendering.
Schema Markup Implementation – Add Google-recommended JSON-LD structured data for enhanced search visibility.
Google Search Console Audit:
- GoogleBot Fetch Test – Verify if Google properly renders the site.
- Security Check – Detect any Google-flagged security threats.
- Crawl Error & Speed Evaluation – Ensure Google successfully crawls all pages at optimal speed.
- Alerts & Issues Review – Identify moderate to severe site issues flagged by Google.
- Traffic & Ranking Analysis – Monitor search ranking trends and organic traffic growth.
- Keyword Performance Report – Gather and analyze active search term rankings for reporting