Google Ads Case Study: Dental PPC Triples Leads with 14%+ Conversion Rate
This 60-day PPC campaign focused on scaling new patient leads for a competitive dental clinic — without sacrificing cost efficiency. By refining targeting, optimizing for mobile users, and testing multiple ad angles, the campaign tripled conversions while holding CPA under $16.
The result? 169 new patient conversions, a 14.47% conversion rate, and a 9% CTR — all achieved with a smart budget increase that paid for itself in lead growth.
Goals
Improve Conversion Rate Turn more ad clicks into booked patient appointments using cleaner landing pages and stronger call-to-actions.
Lower Acquisition Cost Bring down the average cost per lead while keeping quality high for services like implants, Invisalign, and emergency care.
Use data to reduce low-intent clicks and focus budget on high-converting keywords and times.
Build a scalable PPC structure to generate reliable patient leads each week, not just short-term spikes.
60-Day Performance Highlights
Conversions: Jumped to 169.5 — a 137-lead increase, reflecting a strong return from ad adjustments.
Ad Spend: Rose to $2.71K — a necessary bump that supported broader reach and visibility.
Cost per Conversion: Improved to $26.37 — down from $60+, cutting acquisition cost by over 50%.
Clickthrough Rate (CTR): Surged to 9.07%, driven by stronger ad copy and audience targeting.
With higher conversions, stronger visibility, and a sharp drop in cost per lead, this 60-day dental PPC campaign proved that even modest budgets can drive powerful results — when optimized with the right strategy.
Campaign Strategy:
- Conversion Rate Optimization (CRO): Simplified landing page structure and improved mobile experience
- Refined Targeting: Prioritized high-converting zip codes and time-of-day segments
- Ad Copy Testing: Rotated variations highlighting insurance acceptance, family care, and urgent appointment availability
- ROAS-Focused Bidding: Adjusted bids based on conversion value and historical performance
- Ongoing Negative Keyword Expansion: Filtered out low-intent search traffic daily
- Lead Quality Feedback Loop: Call recording insights shaped future ad and keyword decisions
Key Takeaways:
- Full-Funnel Wins: From ad click to booking, every touchpoint saw measurable improvement
- Stronger ROAS: More revenue per dollar, with lead costs at record lows
- High-Quality Leads: Feedback confirmed that improved targeting brought in better-fit patients
- Scalable Strategy: Account now positioned for expansion into specialty services (e.g., implants, Invisalign, emergencies)
How we did it:
- Call Tracking with Recording to monitor lead quality and optimize sales conversations
- Instant + Scheduled Reporting (Daily, Weekly, Monthly) for transparent performance tracking
- Real-Time Feedback Loop between the client and our marketing team for rapid optimization
- High-Intent Traffic Targeting via strict Google Search and Search Partner placement only
- A/B Split Testing of Ad Variations to isolate top-performing creative and messaging
- Consumer-Centric Ad Copy built around local pain points and search behavior
- In-Depth Keyword Research + live Search Term Optimization for better alignment
- Aggressive Negative Keyword Expansion to eliminate budget waste and refine targeting
- Click Fraud Protection System to automatically block invalid traffic
- Upgraded Google Analytics Tracking for deeper engagement and funnel insights
This case study shows how strategic targeting, rapid optimization, and campaign-wide feedback loops can drive breakout performance—even in saturated markets like dental PPC. Tripling conversions while cutting CPA by over 50% isn’t just performance—it’s precision at scale.
Smarter Digital Campaigns. Measurable Client Results.
Dental Marketing in Action: SEO, PPC & More
Our business has experienced a major transformation since we started working with Realtop Marketing. The team demonstrates professionalism while showing deep knowledge and complete dedication to achieving results. The company has delivered better-than-expected outcomes across all their services including SEO and paid advertising and lead generation and conversion optimization. – L Mcmillon
Frequently Asked Questions About Dental PPC Case Studies
What should I look for in a dental PPC case study?
Look for measurable improvements in conversions, cost per lead, and ad spend efficiency.
What’s a good cost per lead for dental Google Ads?
A good benchmark is $25–$50 per lead, though it varies by market and services offered.
How can PPC improve lead quality for dental practices?
By using targeted keywords, optimized landing pages, and ad scheduling for high-intent searches.
Do PPC case studies show actual ROI or just traffic stats?
Strong case studies include ROI-focused metrics like cost per conversion and patient bookings.
How long does it take for dental PPC campaigns to show results?
Most see traction within 30 days, but optimal results often take 60–90 days of refinement.
