How We Scaled Dental Leads by 80% Without Increasing Ad Spend
In just 30 days, this dental clinic saw a dramatic shift in paid performance — generating over 230 new patient leads while cutting cost per conversion by nearly a quarter. Through strategic campaign tweaks, tighter targeting, and conversion-driven optimization, we transformed their Google Ads into a reliable source of high-quality dental appointments.
Goals
Increase Conversion Rate
Turn more ad clicks into real booked appointments by optimizing landing pages, tightening call-to-actions, and streamlining the user journey.
Lower Cost per Lead
Bring down acquisition costs while maintaining lead quality for high-value treatments like implants, Invisalign, and emergency care.
Eliminate Wasted Spend
Use performance data to cut low-intent clicks and redirect budget toward the highest-converting keywords, locations, and time slots.
Create a Scalable Lead Engine
Build a PPC structure that consistently delivers qualified patient leads each week — not just temporary traffic spikes.
30-Day Performance Highlights
Conversions Jumped by 104:
Lead volume surged from 129 to 233 patient inquiries, thanks to optimized ad placements and tighter conversion funnels — a +80% increase in just 30 days.
Conversion Rate Rose to 34.22%
That’s a 9.55% increase in efficiency, turning more clicks into booked appointments through better landing pages and targeting.
Cost per Conversion Dropped by 23%
CPA improved from $64.57 to $49.56 — saving $15.01 per lead, while lead volume increased.
Impressions Grew by 1,820
From broader visibility to higher local search relevance, the campaign reached 14,300+ users across targeted locations.
This dental PPC campaign proves what happens when conversion-focused strategy meets precision targeting: More leads, lower costs, and smarter growth. With a conversion rate over 34% and acquisition costs down 23%, the campaign delivered measurable, scalable ROI in just 30 days.
Campaign Strategy:
- CRO-First Approach: Streamlined landing pages for mobile, clear CTAs, and faster booking flow.
- Precision Targeting: Focused on top-performing zip codes and time windows with high booking intent.
- Ad Messaging Variants: Tested language around urgent care, insurance, family plans, and weekend hours.
- Smart Bidding Adjustments: Optimized bids based on real lead value and past conversion behavior.
- Daily Negative Keyword Refinement: Actively removed low-converting terms to protect ad spend.
- Call-Based Feedback Loop: Used recorded call insights to adjust targeting and messaging based on actual lead quality.
Key Takeaways:
- Full-Funnel Improvements: Every touchpoint — from impression to appointment — was optimized and elevated.
- Lean, Profitable Growth: Cost per lead dropped 23% even as conversions surged — efficient scaling in action.
- Better Patient Fit: Improved targeting brought in higher-quality leads (confirmed via call reviews).
- Built for Expansion: Account is now primed to scale into cosmetic and specialty dental services.
How we did it:
- Call Tracking + Recordings to measure lead quality and tighten targeting.
- Weekly Reporting Cadence to spot trends early and adjust in real time.
- Client–Agency Feedback Loop that kept strategy sharp and reactive.
- High-Intent Only Targeting through Search & Search Partner (no Display).
- A/B Ad Testing for best messaging across devices and zip codes.
- Hyper-Local Copywriting that reflected real pain points and patient needs.
- Live Keyword Optimization using search term reports weekly.
- Aggressive Negative Expansion to block waste and improve match quality.
- Click Fraud Filtering to reduce spend on bots or irrelevant traffic.
- GA Insights Integration for post-click behavior analysis and retargeting.
This case study reveals how precise targeting, fast-moving optimizations, and a conversion-first strategy drove real growth — even in a competitive market like dental PPC. Leads increased by 80%, conversion rates topped 34%, and cost per acquisition dropped by 23% — proving that when strategy and execution align, performance becomes predictable.
Smarter Digital Campaigns. Measurable Client Results.
Dental Marketing in Action: SEO, PPC & More
Our business has experienced a major transformation since we started working with Realtop Marketing. The team demonstrates professionalism while showing deep knowledge and complete dedication to achieving results. The company has delivered better-than-expected outcomes across all their services including SEO and paid advertising and lead generation and conversion optimization. – L Mcmillon
Frequently Asked Questions About Dental PPC Case Studies
What should I look for in a dental PPC case study?
Look for measurable improvements in conversions, cost per lead, and ad spend efficiency.
What’s a good cost per lead for dental Google Ads?
A good benchmark is $25–$50 per lead, though it varies by market and services offered.
How can PPC improve lead quality for dental practices?
By using targeted keywords, optimized landing pages, and ad scheduling for high-intent searches.
Do PPC case studies show actual ROI or just traffic stats?
Strong case studies include ROI-focused metrics like cost per conversion and patient bookings.
How long does it take for dental PPC campaigns to show results?
Most see traction within 30 days, but optimal results often take 60–90 days of refinement.
