Google Ads Success for Dental Practice: More Conversions, Lower CPA
Running Google Ads in the dental space is competitive — especially when the goal isn’t just to drive clicks, but to turn those clicks into booked appointments. This case study highlights a 90-day campaign built for a local dental practice focused on growing patient leads without raising the budget.
Through strategic targeting, ad refinement, and real-time campaign adjustments, we delivered a 10.5% increase in conversions while reducing the cost per acquisition by nearly 10%. Below, we break down the goals, results, strategy, and key takeaways that made this campaign a scalable success.
Goals
- Boost Patient Conversions: Drive more appointment inquiries through high-intent traffic.
- Lower Cost per Conversion: Trim acquisition costs through better targeting and bidding.
- Increase Efficiency: Raise conversion totals while keeping overall spend controlled.
- Maximize Campaign ROI: Improve returns without expanding the budget.
Quarterly Performance Highlights
Clicks: Increased to 1,450 (↑172 clicks / +13.4%)
Conversions: Rose to 232 (↑22 conversions / +10.5%)
Cost per Conversion: Dropped to $27.05 (↓$2.99 / -9.9%)
Impressions: Increased to 21.1K (↑2.77K / +15.1%)
The campaign delivered a 10.5% increase in conversions with nearly 10% lower acquisition costs — while visibility surged 15%, expanding reach and improving overall lead volume efficiency.
Campaign Strategy:
Key Takeaways:
- High-Intent Targeting: Focused on search terms tied to dental services with immediate action intent.
- Negative Keyword Refinement: Trimmed irrelevant traffic to protect budget and sharpen audience targeting.
- Ad Copy Optimization: Highlighted benefits like “same-day appointments” and “trusted local care.”
- Landing Page Alignment: Ensured message match, mobile responsiveness, and simplified booking options.
- Lead Growth with Less Spend: A higher volume of patient conversions was achieved despite lower overall cost.
- Improved CPA Efficiency: A 10% drop in cost per conversion highlights smarter spend.
- Audience Precision: Refined keyword matching produced more qualified leads and stronger engagement.
- Scalable Success: With consistent gains, the account is well-positioned for future service expansion or seasonal pushes.
How we did it:
- Call Tracking with Recording to monitor lead quality and optimize sales conversations
- Instant + Scheduled Reporting (Daily, Weekly, Monthly) for transparent performance tracking
- Real-Time Feedback Loop between the client and our marketing team for rapid optimization
- High-Intent Traffic Targeting via strict Google Search and Search Partner placement only
- A/B Split Testing of Ad Variations to isolate top-performing creative and messaging
- Consumer-Centric Ad Copy built around local pain points and search behavior
- In-Depth Keyword Research + live Search Term Optimization for better alignment
- Aggressive Negative Keyword Expansion to eliminate budget waste and refine targeting
- Click Fraud Protection System to automatically block invalid traffic
- Upgraded Google Analytics Tracking for deeper engagement and funnel insights
By tightening ad performance levers and enhancing targeting precision, this dental PPC campaign proved that strategic refinement can drive meaningful quarter-over-quarter growth — without spending more. Efficient, scalable, and conversion-driven, this campaign sets the bar for what local service ads should deliver.
Smarter Digital Campaigns. Measurable Client Results.
Dental Marketing in Action: SEO, PPC & More
We’ve had an incredible experience working with RealTop. From the moment we partnered with them, they’ve gone above and beyond to stabilize our campaigns and ensure every dollar of our budget is put to good use.- Jose Perez
Frequently Asked Questions About This Dental Practice Google Ads Campaign
How many conversions did the dental practice generate?
The campaign delivered 197 total conversions, showing strong appointment growth over the quarter.
How much did the cost per conversion improve?
Cost per conversion dropped to $20.57, reducing spend and increasing efficiency.
Was high traffic volume sustained during the campaign?
Yes, the clinic maintained 4.8K clicks, with consistent visibility and engagement across all stages of the campaign.
Can these strategies help other clinics or practices?
Absolutely. With strong targeting, better ad alignment, and conversion path optimization, this approach works across multiple healthcare verticals.
