Google Ads Case Study: Boosting Conversions for a Dental Clinic
Over a 90-day period, we optimized this dental practice’s Google Ads campaign to increase appointment requests, improve cost efficiency, and maintain high-volume traffic. By refining ad groups, targeting intent-driven keywords, and streamlining conversion paths, the campaign produced strong and scalable growth.
Goals
- Increase patient inquiries through better ad alignment and keyword intent targeting.
- Lower cost per lead by reducing budget waste on low-performing terms.
- Sustain high traffic volumes while boosting conversion quality and rate.
Quarterly Performance Highlights
- Conversions Increased 🦷 – Up by +20, hitting 197 total conversions, showing solid growth in appointment requests.
- Cost Per Conversion Dropped 💰 – Reduced by $2.75, reaching a lean $20.57 per lead, maximizing ad efficiency.
- Click Volume Held Strong 📈 – Maintained 4.8K clicks (up by +241) — consistent visibility across a competitive market.
- Total Ad Spend Reduced 💸 – Lowered by $75.70, while improving overall output, showing better cost control.
How we did it:
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
This refined strategy successfully improved campaign performance, delivering more conversions at a lower cost, while also boosting engagement and click volume. By continuing to analyze data, optimize bidding, and refine audience targeting, we aim to further reduce costs and enhance conversion rates, driving even greater efficiency and results in the upcoming months.
Smarter Digital Campaigns. Measurable Client Results.
Dental Marketing in Action: SEO, PPC & More
We’ve had an incredible experience working with RealTop. From the moment we partnered with them, they’ve gone above and beyond to stabilize our campaigns and ensure every dollar of our budget is put to good use.- Jose Perez
Frequently Asked Questions About This Dental Practice Google Ads Campaign
How many conversions did the dental practice generate?
The campaign delivered 197 total conversions, showing strong appointment growth over the quarter.
How much did the cost per conversion improve?
Cost per conversion dropped to $20.57, reducing spend and increasing efficiency.
Was high traffic volume sustained during the campaign?
Yes, the clinic maintained 4.8K clicks, with consistent visibility and engagement across all stages of the campaign.
Can these strategies help other clinics or practices?
Absolutely. With strong targeting, better ad alignment, and conversion path optimization, this approach works across multiple healthcare verticals.
